I conceptualized and designed a bespoke cocktail menu for The New York Edition, blending artistry with mixology in an elevated tribute to the city’s dynamic neighborhoods. Each cocktail was meticulously crafted to embody the essence of New York characters, from Brooklyn’s creative energy to SoHo’s avant-garde sophistication by the Bar directors of The Edition Hotel. I infused the menu with neighborhood-inspired elements, seamlessly integrating the drinks’ unique flavor profiles and ingredient notes into a visually captivating narrative. The menu is a refined yet whimsical experience that transforms each cocktail into a storytelling moment, celebrating the spirit of New York in every sip for guests of the Lobby Bar.