To commemorate 20 Years of Malin + Goetz I conceptualized and developed an artistic campaign featuring stickers, candles, packaging and a neighborhood guide to their Nolita store location where the celebratory events were taking place. The anniversary candle designs were created with a focus on ingredients in my whimsical style adorning the glass, the stickers and packaging represented the iconic Malin + Goetz branding, key ingredients, and the brand's beloved bulldog.

The Nolita map celebrated the prime Malin + Goetz location and the surrounding local neighborhood and stores that were also celebrating the 20th-anniversary festivities. This all-encompassing art direction and illustration highlighted different facets of the brand from taking historical elements of their iconic packaging to the diverse ingredients that make the brand special which were brought together to highlight the successes of the last 20 years.