I created an artwork to symbolize ‘The Gift of Fifth” for the holiday season. The artwork was blown up large scale on all street signs and adorned flyers. The artwork represents open street Sundays during December in New York where Fifth Avenue, New York’s luxury shopping district is closed from vehicles and open exclusively to pedestrians to promote holiday activities and shopping.My art direction and illustrations were used across the board for website collateral, print, street signage, social media, newsletters and Instagram stickers.